What the Latest Philippines Travel Statistics Show
The Philippines, an archipelago of over 7,600 islands in Southeast Asia, continues to be one of the most dynamic travel destinations in the Asia-Pacific region. From the world-famous white sands of Boracay and the limestone cliffs of Palawan to bustling cityscapes in Manila and Cebu, the country offers a wealth of experiences for travelers of all kinds.
In recent years, the tourism industry has emerged as a key driver of the nation’s economy, with both leisure and business travel contributing significantly to GDP. The Philippine government and the Department of Tourism (DOT) have invested heavily in infrastructure, marketing campaigns, and sustainable tourism initiatives, making it easier than ever for travelers to explore the islands.
This Philippines Travel Data Hub compiles the latest statistics, costs, seasonal patterns, and infrastructure data into a single resource — perfect for travelers, tourism professionals, journalists, and academic researchers.
For a deeper look at attractions, transport, and culture, see our:
Philippines Travel Guide | Philippines Tours | Philippines Beaches | Philippines Culture
Where to Go in Philippines
Angeles City | Bacolod | Bago | Baguio | Butuan | Cabanatuan | Cagayan de Oro | Calamba | Calbayog | Cebu City | Cotabato City | Dagupan | Davao City | General Santos | Iligan | Iloilo City | Iriga | Isabela | Kidapawan | Koronadal | Laoag | Legazpi | Lucena | Mandaue | Manila | Marawi | Naga | Olongapo | Ormoc | Ozamiz | Pagadian | Palayan | Pasay | Puerto Princesa | Quezon City | Roxas | San Carlos | San Jose del Monte | Santiago | Surigao | Tacloban | Tagbilaran | Taguig | Tagum | Talisay | Tanauan | Tandag | Tarlac | Tuguegarao | Valencia | Zamboanga City
Quick Facts Table – Philippines Tourism
| Statistic | Data (2024–2025) |
|---|---|
| Annual International Visitors | 5.4 million (DOT) |
| Tourism Revenue | ₱482 billion (approx. USD $8.3 billion) |
| Peak Travel Months | December – April |
| Average Hotel Price (Mid-range) | USD $55/night |
| Average Daily Spend (Per Tourist) | USD $120 |
| Most Visited Destination | Boracay Island |
| Primary Source Markets | South Korea, USA, Japan, Australia, China |
| Total Number of Islands | 7,641 |
| Updated On | August 2025 |
Tourism Overview
The Philippines experienced a steady rebound in tourism following the global slowdown in 2020–2021, surpassing its mid-decade visitor numbers by 2024. In 2025, the country is on track to welcome over 5.4 million international visitors, fueled by aggressive marketing campaigns such as “Love the Philippines” and new route expansions from major airlines.
Visitor Growth Trends
Between 2018 and 2019, the Philippines recorded approximately 8.26 million arrivals before global travel restrictions. While 2020 and 2021 saw dramatic declines, the reopening in 2022 triggered a sharp recovery. The tourism department reported a 93% increase in arrivals from 2022 to 2024, a testament to pent-up demand and improved connectivity.
Source Markets
- South Korea remains the top inbound market, accounting for nearly 1.4 million visitors in 2024.
- The United States follows closely, with travelers drawn to the beaches, heritage towns, and family connections.
- Japan, Australia, and China are significant contributors, bolstered by direct flights and business ties.
Travel Motivations
Surveys by the DOT highlight that:
- Leisure accounts for 65% of inbound travel, primarily for beach vacations and island-hopping.
- Business travel makes up around 18%, including MICE (Meetings, Incentives, Conferences, Exhibitions) tourism.
- Visiting Friends and Relatives (VFR) comprises 12% of visits.
Travel Costs & Budget Data
The Philippines is considered a mid-range travel destination in Southeast Asia. While budget travel is possible, average spending is rising due to higher demand for upgraded accommodations, eco-tours, and dining experiences.
Accommodation Costs
- Budget Hotels & Hostels – USD $15–30/night
- Mid-range Hotels – USD $40–70/night
- Luxury Resorts – USD $200–600/night (Boracay, Palawan, Cebu)
Food & Drink
- Local Eateries (Carinderia) – USD $2–4 per meal
- Mid-range Restaurants – USD $8–15 per meal
- Upscale Dining – USD $25+ per meal
Transportation
- Jeepney Ride – USD $0.25–0.35
- Tricycle Ride – USD $0.50–1.50 (short distance)
- Domestic Flights – USD $30–100 depending on route and season
Seasonal Pricing
| Season | Hotel Price Index | Notes |
|---|---|---|
| Peak (Dec–Apr) | +25% higher than baseline | Holiday season, dry weather |
| Shoulder (May, Nov) | Baseline | Moderate tourist flow |
| Low (Jun–Oct) | -15% lower than baseline | Rainy season, fewer crowds |
Average Daily Spend: USD $120 per person (mid-range traveler), inclusive of accommodation, meals, and transportation.
Seasonality & Best Times to Visit
The Philippines has a tropical maritime climate with three main seasons:
- Dry Season (Amihan) – December to May: Best for beach travel and festivals.
- Rainy Season (Habagat) – June to October: Typhoon risk, lush landscapes.
- Cooler Season – November to early December: Mild temperatures, fewer crowds.
Monthly Breakdown:
- January–March – Dry, sunny days ideal for island-hopping.
- April–May – Warmest months, good for diving and water sports.
- June–September – Rainiest period; best for budget travelers seeking fewer crowds.
- October–November – Transition months with mixed weather, good for photography.
- December – Peak travel with Christmas festivities.
Top Attractions & Visitor Numbers
- Boracay Island – Over 2 million annual visitors, famous for White Beach and sunset sailing.
- Palawan (El Nido & Coron) – Known for limestone karsts, lagoons, and world-class diving sites.
- Cebu City & Mactan Island – Cultural heritage, whale shark watching in Oslob, luxury resorts.
- Bohol – Chocolate Hills, Tarsier Sanctuary, and white sand beaches.
- Siargao – Surfing capital, with an annual surge during the Cloud 9 Surfing Cup.
- Manila – Historic Intramuros, Rizal Park, and vibrant nightlife.
- Baguio – Cool mountain retreat with flower festivals.
- Davao City – Mount Apo trekking and durian markets.
- Vigan – UNESCO heritage town with Spanish colonial architecture.
- Camiguin – White Island sandbar and volcanic hot springs.
Transportation & Accessibility Data
Airports
- Ninoy Aquino International Airport (MNL) – Main gateway, 22 million passengers annually.
- Mactan-Cebu International Airport (CEB) – Secondary hub for Visayas and Mindanao.
- Francisco B. Reyes Airport (USU) – Gateway to Coron.
Domestic Air Travel
The Philippines operates over 30 domestic airports with regular flights connecting major islands. Budget airlines like Cebu Pacific and AirAsia Philippines dominate domestic travel.
Sea Travel
Ferries remain a vital link, especially for routes like Batangas–Mindoro and Cebu–Bohol. Passenger ferry traffic exceeds 15 million annually.
Public Transport Usage
- Jeepneys account for 40% of urban public transport trips.
- Tricycles are the dominant short-distance mode in rural towns.
- Bus ridership is concentrated on Luzon island corridors.
Tourism Infrastructure & Capacity
- Hotel Rooms Nationwide – 305,000 (DOT, 2024)
- Occupancy Rates – Average 62%, peaking at 80% in Boracay during holidays.
- Cruise Tourism – 58 port calls in 2024, primarily in Manila and Puerto Princesa.
- Conference Centers – SMX Manila, Cebu International Convention Center, Iloilo Convention Center.
Tourism Revenue & Economic Impact
Tourism contributes 12.9% to the Philippines’ GDP (2024 data). It supports 5.7 million jobs nationwide, covering hospitality, transport, and tour services.
Sustainable tourism programs, like Boracay’s environmental rehabilitation, have become case studies for balancing economic growth with conservation.
Methodology & Sources
This hub compiles data from:
- Philippine Department of Tourism (DOT)
- National Economic and Development Authority (NEDA)
- UN World Tourism Organization (UNWTO)
- Industry reports from STR Global, Skyscanner, and Expedia
Cite This Data
When citing, please use:
Skaiya.com. “Philippines Travel Statistics 2025 – Tourism Data, Costs & Trends.” Updated August 2025.
The Philippines remains a vibrant and growing travel destination with diverse offerings for every kind of traveler. With its post-pandemic recovery, improved infrastructure, and natural beauty, it’s well-positioned to attract record visitor numbers in the coming years. Tourism boards, journalists, and travel brands can use this data as a foundation for decision-making, storytelling, and trip planning.









